Strategies for marketing a new product or service — Retail Technology Innovation Hub – Retail Technology Innovation Hub

Have you recently designed or manufactured a new product that you think your customer base will love?

Or have you come up with a cool new service for which clients have been clamouring? Perhaps you’re just about to start a new business selling brand new wares that you’re bringing to the world.

Regardless of your situation, certain strategies can make all the difference when it’s time to market a new product or service.

Email marketing

Email marketing is a great place to start, particularly if you already have a decent-sized list of newsletter or email subscribers that you’ve built up previously.

You can send out an update about your new wares and give people you know are already interested in your offerings the first chance to hear about what you’re launching next.

SMS marketing

On the other hand, you might like to utilise mass texting software to send bulk messages to your subscriber database.

If you’ve created a launch video or some other collateral that showcases what you’re…

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