Storyboard18 | Biz Moves: Rediffusion scores two clients, Leo Burnett scoops PepsiCo, Grapes bags Zee… – Moneycontrol
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
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Leo Burnett and PepsiCo India
Advertising agency Leo Burnett bagged the digital and creative mandate for food and beverage company PepsiCo India. The account was won after a multi-agency pitch.
The agency will also look into driving long-term growth and momentum spanning across its food and beverage portfolio. Leo Burnett is on a high after its Mumbai agency won a Grand Prix in this year’s Cannes Lions International Festival of Creativity for Procter & Gamble’s ‘The Missing Chapter’ under the category of Sustainable Development Goals.
In April, PepsiCo India made an announcement of bringing a closure to its three decade partnership with the global communication company WPP and media buying agencies that included Wunderman Thompson and Mindshare. This came into…
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source: https://news.oneseocompany.com/2022/07/24/storyboard18-biz-moves-rediffusion-scores-two-clients-leo-burnett-scoops-pepsico-grapes-bags-zee-moneycontrol_2022072424235.html
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