Steering Your SEO Strategy to Outperform the Competition – Multi-Housing News

In multifamily marketing, visibility is everything, so how you develop your SEO strategy can make a big difference in the efficiency of your marketing plan. Multifamily marketers need to regularly test, monitor and supplement their SEO tactics to ensure that they are consistently driving traffic to their website pages. The starting point for an SEO strategy is research—analyzing what your audience is searching for and using that to deliver exactly what potential renters are looking for.

“The purpose of SEO is to make your property website easier to find for online searches, targeting unpaid, organic traffic, resulting in more qualified website traffic and leases,” explained Billy Wilkinson, CEO of Threshold Agency. Once you know what your potential renters are searching for, use that to your advantage. In addition to neighborhood-specific searches, you should also take into account the modifiers that prospects may use in their search. These include phrases such as “cheap apartments”…

Read Full Story: https://www.multihousingnews.com/steering-your-seo-strategy-to-outperform-the-competition/

The post Steering Your SEO Strategy to Outperform the Competition – Multi-Housing News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/28/steering-your-seo-strategy-to-outperform-the-competition-multi-housing-news_2022092831664.html

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