Steal this 3-step content optimization blueprint that drove a 121.9 … – Search Engine Land
The only constant in SEO is change.
Take the classic case:
Your page ranks top three, netting you 10x the traffic and leads and customers than competitors from positions six to ten.
So you publish publish publish to build on past success. But two things happen:
- Your new content takes months (if not years) to rank top three, while…
- Your stuff ranking top three now slowly loses positions to new entrants.
Any SEO professional worth their salt has seen this happen.
Past content that used to perform so well slowly erodes over time.
It no longer lines up with search intent. New stuff has supplanted it. As the world evolves, so should our content.
No need to despair, though.
This is actually a pretty easy problem to fix. All you need is this simple three-step content optimization blueprint that we’ve used to resurrect prior winners from the dead consistently.
Why the best SEO quick wins come from optimizing and republishing content
We helped a large publisher in the finance space…
The post Steal this 3-step content optimization blueprint that drove a 121.9 … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
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