Startup building software that helps airlines upsell customers raises $25M – GeekWire

Gordian Software, which builds tech that helps airlines and travel websites upsell customers with add-on features, raised $25 million.

The Bellevue, Wash.-based startup was founded in 2017 by Stephen Grabowski and Joe Sarre. They worked together at Skyscanner, a travel search engine, then teamed up to build Gordian. The startup provides an application programming interface, or API, that plugs into an existing ticketing system to upsell ancillary products, such as baggage or seat selection.

“Much of the airline industry is stuck in a technological time warp, working with outdated systems that don’t communicate with each other,” said CEO Grabowski, in a statement.

The company says it works with industry giants globally, including Hopper, Priceline and Trip.com, along with nearly 100 airlines. It adds that its revenue has grown 350% in the past six months, boosted by a massive rebound in travel.

Upselling customers has contributed to a larger percentage of airline company revenue over…

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