Start Your Search Engines; Truth In Badvertising – AdExchanger
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Let The Search Begin
The long-dormant search category is rousing.
Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches.
Meanwhile, Amazon keeps on chipping away at Google’s search ad dominance, TikTok has its own ambitious search play, the founder of Mozilla hopes to recapture lightning in a bottle with Brave, former Googlers launched an ad-free search engine last year, there’s newbie AI-infused search engine You.com looking for its slice of the pie, and Yahoo is even unironically angling to reenter the search game.
But Google isn’t exactly slipping. Google’s search challengers are for the most part content to fight for scraps because even a small sliver of search engine market share is worth as much if not more than a small nation’s GDP.
Search…
The post Start Your Search Engines; Truth In Badvertising – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/01/30/start-your-search-engines-truth-in-badvertising-adexchanger_2023013039919.html
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