Starbucks’ Pumpkin Spice Latte Turns 20: How It Was Invented – Entrepreneur
The fall season and Pumpkin Spice Lattes go hand-in-hand, all thanks to Starbucks‘ signature autumn beverage.
Starbucks’ most popular seasonal drink (with 600 million PSL sold in two decades, per CNN) is celebrating 20 years of the Pumpkin Spice Lattes this fall. However, Starbucks never imagined the beverage would become such a staple following its launch in 2003 after its humble beginnings.
After seeing success with peppermint and mocha seasonal beverages during the 2002 holiday season, Peter Dukes, one of the original co-creators of the PSL, recalled to Fox Business how the idea for the now-staple drink came to be when a group of Starbucks employees experimented with a slice of pumpkin pie and a shot of espresso to think up a pumpkin-favored drink.
Screengrab courtesy of Fox News | Peter Dukes talking about the creation of the Pumpkin Spice Latte.
“Literally, we took…
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source: https://news.oneseocompany.com/2023/08/22/starbucks-pumpkin-spice-latte-turns-20-how-it-was-invented-entrepreneur_2023082249260.html
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