Speaker: Marketing your services is an obligation – Healio

NEW YORK – Optometrists have an obligation to communicate to their community the services they offer in their practices, Dave Kading, OD, FAAO, said here at Vision Expo East.

“There are patients with dry eye or keratoconus or patients with certain binocular abnormalities who are not getting the care they need because they can’t find you. There might be hundreds of thousands of patients who could be missing out on what’s best for them,” he said. “It’s imperative we bring [what we do] to our colleagues and to our patients.”

Kading urged attendees to consider how they can grow specific areas of their business.

“Don’t just go out into the world and say you offer eye exams,” he said.

While the most effective marketing is word of mouth, the practice website is the key driver of business.

Your website must accomplish three things, Kading said: draw you in instantly, have a call to action and allow you to schedule an appointment.

He recommended running analytics on your website. Find out…

Read Full Story: https://www.healio.com/news/optometry/20220401/speaker-marketing-your-services-is-an-obligation

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