South African regulator pushes GOOGLE to make drastic changes – News Ghana

The Competition Commission of South Africa has proposed imposing radical changes to Google’s search results in that country, which go to the heart of Google’s business model.

This includes forcing Google to make it much clearer to South African users which search results are paid for and even possibly ending its status as the default search engine on smartphones sold in the country.

The commission on Wednesday released the provisional findings of its “online platforms market inquiry”, some of which could have a big impact on major in players the online ecosystem in South Africa.

Google has garnered particular attention from the commission, with specific proposed recommendations affecting the search and online advertising behemoth.

“The inquiry has provisionally found that Google Search plays an important role in directing consumers to the different platforms, and in this way shapes platform competition,” the commission said in a statement.

“The prevalence of paid search at the top…

Read Full Story: https://newsghana.com.gh/south-african-regulator-pushes-google-to-make-drastic-changes/

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source: https://news.oneseocompany.com/2022/07/13/south-african-regulator-pushes-google-to-make-drastic-changes-news-ghana_2022071323515.html

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