South Africa Tourism, Google sign tourism promotion agreement – Creamer Media’s Engineering News
Tourism Minister Patricia de Lille and search engine and Internet services multinational Google have signed a collaboration agreement to support the use of digital tools to enhance tourism experiences and sustainability, and to facilitate knowledge sharing and skills development.
“The primary goal of this collaboration is to harness Google’s technological expertise to support the Department’s efforts in promoting South Africa as a prime tourist destination,” said De Lille.
The partnership is in line with the mission to grow tourism to its full potential, unlock the power of technology in the sector and increase arrivals to South Africa to support economic growth and job creation.
Google can provide insights into global travel trends. This information can guide the Department of Tourism (DoT) and South African Tourism’s strategies for targeting specific markets and tailoring experiences to visitor expectations.
Google can showcase South African tourism sites and unique cultural…
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source: https://news.oneseocompany.com/2023/11/13/south-africa-tourism-google-sign-tourism-promotion-agreement-creamer-medias-engineering-news_2023111352510.html
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