Sonic blast: Why are commercials so loud? – Jefferson City News Tribune

Many folks may not have any concerns about their eardrums being cannibalized by the loud commercials on the television, but a few of us do care. Did you know that the average commercial is approximately 140 percent higher today than it was in 2012?

In questioning this problem I discovered many people go into another room for refreshments during the commercials. Consequently, those wonderful commercials they were trying to escape from were boosted in volume so they would not miss out on something the advertising world felt they should hear, even though they were not interested.

Do television commercial advertisements sometimes seem louder than the shows they accompany? TV stations are prohibited from boosting the average volume of commercials to levels beyond the programs they accompany. FCC rules for loud TV commercials are based on the Commercial Advertisement Loudness Mitigation (CALM) Act. Did you know that? It is true and you can find the facts easily on your computer by just…

Read Full Story: https://www.newstribune.com/news/2022/mar/13/sonic-blast-why-are-commercials-so-loud/

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