Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 … – PR Newswire
SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ — Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges.
Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travelers and offers a glimpse into the future of destination marketing. Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.
The report found that economic uncertainty, inflation, and the cost of living are all having a significant impact on strategies, with…
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source: https://news.oneseocompany.com/2023/11/20/sojern-reveals-first-of-its-kind-state-of-destination-marketing-2024-pr-newswire_2023112052799.html
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