SOJERN CELEBRATES 15 YEARS SUPPORTING TRAVEL, EXPANDS PLATFORM CAPABILITIES TO BETTER SERVE TRAVEL MARKETERS – PR Newswire
SAN FRANCISCO, Sept. 20, 2022 /PRNewswire/ — Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on printed airline boarding passes, and evolved to encompass the rise of big data, digital marketing and programmatic advertising across new channels, mobile devices and social media—all the while prioritizing agility and an exclusive focus on travel.
Sojern has learned—and persevered—through every challenge, industry shift and innovation. For example, the late 2000s smartphone revolution led to a seismic behavioral shift in internet browsing, creating unprecedented opportunities for travel companies to generate more direct relationships and drive online bookings. The rise in smartphone use coupled with the subsequent social media boom led Sojern to create its multichannel framework for travel marketing—which…
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source: https://news.oneseocompany.com/2022/09/20/sojern-celebrates-15-years-supporting-travel-expands-platform-capabilities-to-better-serve-travel-marketers-pr-newswire_2022092030745.html
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