Social shifts: 8 trends in social media marketing – Powersports Business
I recently attended a marketing education event on social media. Minneapolis-based industry expert Arik Hanson creates an annual “social media trends” report. It’s his look at social media as a business marketing tool, and it’s based on his research and work with medium and large businesses nationwide. I’m adapting this report to apply – as much as I can – to the powersports industry and for dealers. Let’s jump in.
Social search is increasingly popular
For many years, YouTube has been the world’s second most popular search engine after Google. That still surprises people, but it shouldn’t today with the growth of streaming video and YouTube TV. But using social media tools as a search engine goes beyond searching YouTube for a video on how to install a P-trap so your kitchen sink won’t leak.
More than 45 percent of adults ages 25 to 44 use TikTok as a search engine. For those aged 18 to 34 years, it’s 73 percent. They are doing product research on TikTok. It happens on Instagram,…
The post Social shifts: 8 trends in social media marketing – Powersports Business first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/20/social-shifts-8-trends-in-social-media-marketing-powersports-business_2023062046368.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.