Social media tips for accountants

Quick – name the brands with undeniable “stage presence” on social media!

Have you thought about the Wendy’s Twitter account, known for its tendency to grill competitors and commentators alike? Maybe you remembered how Dollar Shave Club’s Facebook page combine distinctive visual content with witty captions or how a certain marketing agency always does just know what to say on LinkedIn. (Hey, that’s our job!)

Here’s the thing though – of all the brands that come to mind, not one is an accounting firm.

We’re here to help you change that.

Here are all our top tips on social media marketing for accounting (plus some ideas to get you started).

Why Accountants Shouldn’t Skip Social Media

You might be thinking to yourself, “Hang on. It’s not fair to compare accounting to fast food, shaving, or marketing. The industries are too different!”

And you will be right.

Fortunately, you don’t have to be exactly like Wendy’s, Dollar Shave Club, or even Brafton to find success on social media. Your industry has different challenges, services and realities – and therefore different customers. It means you can talk your people very different from what we are talking about we people.

Just remember there is room for everyone on the internet. After all, an estimated 233 million Americans use social media – and with numbers like that, it’s no surprise that 89% of marketers say social content increases brand exposure.

Here are a few more benefits of using social media marketing platforms: