Social media speaks out against Juneteenth pandering, exploitation – USA TODAY
Juneteenth is quickly approaching and some social media users have advice for companies cooking up sales and merchandising tactics to appeal to Black people: You can keep it.
Juneteenth is celebrated each year on June 19 to commemorate the date that Maj. Gen. Gordon Granger told people in Galveston, Texas about President Abraham Lincoln’s Emancipation Proclamation.
President Joe Biden signed the Juneteenth National Independence Day Act in June 2021, making June 19 a federal holiday.
The holiday has largely been celebrated by Black Texans and people in other southern states but since becoming a federal holiday, it has been exploited, said Coiette Morton, a lecturer in the history department at Prairie View A&M University in Texas.
Some people have called companies out for it, referring to Juneteenth-themed products as fake and “performative.”
Others have given examples, telling companies to “keep your lady with an Afro tote bags” during Black History Month.
“While I can…
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