Social Media Management: The Ultimate Guide

Social media management is the strategic use of social media to grow audiences and revenue. It helps you achieve brand goals in marketing, sales, and customer service.

Social media managers often share these core responsibilities:

• Develop a social media strategy
• Create and post social media content
• Create and manage social media ads
• Engage with followers and influencers
• Analyze and report on metrics

Some businesses have a dedicated social media manager or a team handling these activities. Others outsource to freelancers or social media marketing agencies.

But social media management can help even the smallest businesses generate revenue. It can even help you to build a personal brand.

Below, we’ll discuss why social media management is crucial for your brand. And how to manage your social media presence.

Social media management is important because platforms like Facebook, Twitter, and Instagram present huge revenue opportunities to brands. And they’re free to use.

Around 4.8 billion people use social media. And they engage with brands in various ways. They view content. Click ads. Ask questions.

If you don’t use social media, you miss out on valuable opportunities to reach and engage your target audience (i.e., people who will buy from you).

For example, Wendy’s has 3.9 million followers on Twitter.

Their posts regularly reach hundreds of thousands of people. And generate tons of comments, shares, and likes.

All this creates a lot of positive attention for Wendy’s....