Social Media for Fintech Companies: Updated Marketing Strategies

Back in 2022, Sprout Social released a report titled “The State of Social Media Marketing in 2022,” surveyed more than 1,200 and found that 68% of consumers are more likely to trust a financial brand that is active on social media.

What’s more, the 2023 Fintech Consumer Report by Mintel also found that 75% of consumers say that social media has influenced their financial decisions. These results are enough to start considering investing in social media activities for fintech companies.

Let’s take a deep look at the best social media practices for fintech companies.

Don’t talk about money, but about people and feelings: humanizing the brand

Yes, we are indeed referring to fintech firms! The art of telling stories and sharing posts that resonate deeply with Internet users is also a well-established technique for this sector. Fintech companies like CashApp, ANNamoney, Zopa, etc. effectively connect with their audiences using memes, TikTok videos, and relatable first-person narratives.

Zopa, the firm that connects individuals who want to borrow money with investors, usually takes to its Instagram account to share posts that focus on the needs of people and daily challenges about finances.

The firm also provides advice on budget management through events such as the “Money Mindfulness Challenge.”

Another financial company Cleo with the motto “your AI companion for financial well-being,” focuses on the issues related to mental health and talks about investing in...