Social media algorithms: Friend or foe for business marketing? 7 tips … – North Bay Business Journal
Six-plus years ago, social media marketing was simple. You posted your content, and if your audience were online at that time or a few hours later, they would see the post. The social media world was smaller, and seemingly easier to connect with your audience back then.
But that’s not the case anymore.
Now, algorithms have taken over our social media feeds. They’ve become a major factor in determining what content our followers see. Many of us have been on the receiving end of those mysterious algorithm changes that cause our posts to reach fewer people than before or completely disappear from our feeds.
The reason things have changed? Competition.
The simple fact is that more people and brands are creating content, making it harder for anyone to get noticed. You aren’t just competing with other businesses in your industry on social media. You are competing with the news cycle, TV show theories, celebrity gossip, your own friends and family’s pictures of their kids, and, of…
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source: https://news.oneseocompany.com/2023/04/14/social-media-algorithms-friend-or-foe-for-business-marketing-7-tips-north-bay-business-journal_2023041443531.html
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