Snapchat now offers Dynamic Ads for Travel – Search Engine Land

Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel.

The new ad features. According to Snapchat’s announcement, the new ads will include the following components:

• Customized catalogs built to meet the needs of travel advertisers
• Advanced audience targeting based on intent
• Locally relevant delivery based on destination popularity

Good news for travel brands. Dynamic Ads for Travel, originally developed for companies such as Booking.com, allows advertisers and businesses to upload catalogs or feeds and show targeted ads to serve users based on their travel preferences and intent.

The announcement comes just months after many pandemic-related restrictions on masks and testing are being lifted, allowing tourism a chance to bounce back to pre-2020 levels.

Audience targeting uses machine learning and product ranking to serve ads to users who haven’t been to the advertisers website previously. While locally…

Read Full Story: https://searchengineland.com/snapchat-now-offers-dynamic-ads-for-travel-385553

The post Snapchat now offers Dynamic Ads for Travel – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/06/02/snapchat-now-offers-dynamic-ads-for-travel-search-engine-land_2022060221020.html

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