Small Google Search Spam Policy Change Shows Intent Practices – Search Engine Roundtable
Google made a really small change to its spam policies documentation to say, “In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into ranking content highly.”
It previously read, “In the context of Google Search, spam is web content that’s designed to deceive users or manipulate our Search systems in order to rank highly.”
The change is subtle but here is a screenshot – so you can see it more clearly:
Why the change? Well, Google has been making these subtle changes in their docs for some time. As Glenn Gabe noted from the Google Search Central Live NYC event – Danny Sullivan said that Google is updating its documents to make it clearer that Google looks at “spam practices rather than spam content.”
As Glenn Gabe shared on X, Sullivan “emphasized that Google’s spam policies are based on curbing abusive “practices” than than types of content. This change to the doc makes sense based on that. See my photo from the Google…
The post Small Google Search Spam Policy Change Shows Intent Practices – Search Engine Roundtable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/27/small-google-search-spam-policy-change-shows-intent-practices-search-engine-roundtable_2025032760553.html
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