SKU View: On conquering e-commerce – Food Business News

In our monthly “SKU View” series, Food Entrepreneur is tapping the expertise of mentors at SKU, a consumer products accelerator based in Austin, Texas, to deliver timely insights on issues that affect early-stage food and beverage brands.

AUSTIN, TEXAS — The direct-to-consumer model offers notable competitive advantages over traditional retail. Digitally native brands have access to data, direct relationships with shoppers, and flexibility to innovate and iterate product offerings. Still, there are drawbacks and challenges to consider, said Mike Hornigold, executive vice president of e-commerce at Accelerate360, an omnichannel distribution, data and media company.

Mr. Hornigold oversees the newly formed e-commerce organization at Accelerate360, leading the development of marketplace and direct-to-consumer platforms and growth of pure-play and omnichannel retail relationships, including Amazon, Boxed, Walmart.com and Kroger.com.

Prior to joining the company, Mr. Hornigold was chief…

Read Full Story: https://www.foodbusinessnews.net/articles/22042-sku-view-on-conquering-e-commerce

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