April 03, 2023  SEONews
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Skills Of Designers That AI Can’t Replicate — Smashing Magazine


The recent explosion of Artificial Intelligence tools for everything from writing to design has creators and designers concerned that their job functions can be replaced by AI. While AI has been programmed to perform well at certain tasks, it cannot replace the skills and behaviors of designers that are crucial to the human aspect of design. This article highlights non-technical skills like curiosity, observation, empathy, advocacy, visual communication, and collaboration that designers routinely use in their process to make a difference through design. AI can be used to augment designers’ workflow instead of replacing people.

At the start of the Coronavirus pandemic, I led the redesign of a tablet app used by sales representatives of the world’s largest food & beverage company. Never having been a sales representative, nor having ever played one on TV, I was curious about their typical workday. Adapting the first rule of design — Know Thy User — our lockdown approach was to conduct video interviews. As soon as company restrictions allowed, I met two sales representatives at a local Walmart.

Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video interviews and online walkthroughs. I shared this with the team, spread across the world, and everyone could empathize with the sales representatives: juggling multiple devices and printouts,...



source: https://news.oneseocompany.com/2023/04/03/skills-of-designers-that-ai-cant-replicate-smashing-magazine_2023040342964.html

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