Six Reasons Bing Ads Should Be Part of Your Hotel Marketing Strategy – Hotel News Resource
Six Reasons Bing Ads Should Be Part of Your Hotel Marketing Strategy – Image Credit TravelBoom Marketing
Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, we’ll discuss the leading way to snag your share of them. There are plenty of powerful reasons your hotel brand shouldn’t overlook Bing Ads for hotels — here are our top six.
1. Appear On Multiple Search Platforms Using One Ad Dashboard
When your hotel runs PPC campaigns with Microsoft Advertising (previously Bing Ads), your ads will be served on a trio of major search engines — Bing, Yahoo and AOL — as well as on partner sites such as DuckDuckGo. This can help you broaden your exposure to include consumers who prefer to use alternative search platforms over Google.
2. Connect With Additional Microsoft Ecosystem Searchers
Because…
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