Single-Page Websites and SEO: The Essential Guide

Almost all SEO strategies involve launching several pages on a website. In most instances, this is undoubtedly the way to go, but can you run a successful SEO campaign with just a single-page website?

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites.

A single-page website contains all of the site’s content on only one landing page. Unlike multi-page websites, the user is unable to navigate to content on separate URLs via internal linking.

A single-page website is pretty much what it says on the tin. It shouldn’t, however, be confused with a single-page application (SPA).

A SPA is a website that loads all files via a web document when the user first visits the website. The rest of the content is then loaded dynamically as and when the user interacts with thesite.

Within a SPA, the user can still technically visit different pages. These are typically rendered “client-side” via JavaScript to dynamically serve the new content.

In most instances, you’ll want to launch your website with more than one page. Single-page websites limit your potential to grow organic traffic.

Here are my top reasons why single-page websites aren’t good forSEO.

Lack of content compromises keyword targeting

One of the biggest issues with a single-page website is that you are limited to targeting a small group...