Simple Answers Inadequate for Complicated Contractor Problems – ACHR NEWS

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“What should I be spending on search engine marketing (SEM) per month?”

“What should my overall marketing budget be?”

“What’s the quickest way to produce leads now?”

As any good communicator and consultant should, I try my best to listen much more than I talk when meeting with contractors. But in all honesty, you guys make it tough sometimes. When an owner reaches out to me the questions usually come rapid fire and sound like some version of, “What’s the simplest solution, how little can it cost, and how quickly can your company get it done?” They’re hoping my answers in return are just as simple: “This will fix you right up, it’ll cost $X less than you were expecting, and we actually already did it 12 minutes before you called. You’re welcome.”

But there’s a problem here. Contractors often ask these short questions, and they require long, in-depth answers — or at the very least, some major investigation before any decent answer…

Read Full Story: https://www.achrnews.com/articles/146467-simple-answers-inadequate-for-complicated-contractor-problems

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