Should you take your consumer gripe to the Better Business Bureau or Twitter? – The Dallas Morning News

Is the Better Business Bureau still relevant to consumers in an age of almost instant response on social media platforms like Twitter and Instagram?

For more than 110 years, the bureau was built to create trust between consumers and businesses, and it still says its services are in demand. The North Central Texas bureau had over 4,295,021 inquiries on its website last year, with more than 62,353 complaints processed. Of those complaints, 90% were resolved.

But many young consumers simply go to Twitter, Instagram or other social media to publicly voice their complaints. Within seconds, their responses can be viewed by corporate social media teams monitoring traffic.

And some companies — even well-known ones — don’t bother to join the BBB anymore.

Take a Texas favorite, Buc-ee’s. The convenience store caught heat in April for racking up 100 BBB complaints since 2006 — a seemingly small number given the thousands of people who stop every day at the supersized convenience store and gas…

Read Full Story: https://www.dallasnews.com/business/local-companies/2022/06/17/should-you-take-your-consumer-gripe-to-the-better-business-bureau-or-twitter/

The post Should you take your consumer gripe to the Better Business Bureau or Twitter? – The Dallas Morning News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/06/17/should-you-take-your-consumer-gripe-to-the-better-business-bureau-or-twitter-the-dallas-morning-news_2022061721933.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.