Should You Be Worried About Bots? Yes, and Here’s Why. – Entrepreneur

Selling bot services is a booming business. Here’s why we should all be concerned.

Opinions expressed by Entrepreneur contributors are their own.

Recently, Elon Musk caused quite a stir in the tech world by announcing his offer to buy Twitter. He created even more sensation just a few weeks later by announcing that the $44 billion deal was put on hold, because he believes that Twitter has far more spam and bot users than they claim. Musk is worried about bots — and all of us should be too.

A bot is a computer program that automatically performs actions that a user would. It can create accounts and persona, search for specific keywords, like and comment on tweets and click on advertisements. Traditionally, bots were simply used for automation like click fraud for ads, artificially inflating the rank of a particular website (search engine optimization) or rendering a service useless by bombarding it with requests (denial of service attacks). Today, however, advances in artificial…

Read Full Story: https://www.entrepreneur.com/article/429537

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