Short-Form Video Dominance: The Future Of Engagement In Social Media – Search Engine Journal
Short-form videos are no longer a passing trend – they are here to stay.
Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement.
With YouTube Shorts boasting over 50 billion daily views and TikTok surpassing 1.6 billion monthly active users, it’s clear that short-form videos are dominating the social media landscape.
Whether you’re a social media manager, creative artist, B2B professional, or anyone who uses these three main platforms for their business, this article will explore opportunities that may work for your key vertical.
The Evolution Of Social Media Formats
After the massive uptake of TikTok back in 2018, Instagram and YouTube responded with their own version of video shorts.
Each of them brings their own unique selling points to compete for views. Here’s what you need to know at a glance:
| Platform | Launch | Key Stats |
| … |
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source: https://news.oneseocompany.com/2025/01/24/short-form-video-dominance-the-future-of-engagement-in-social-media-search-engine-journal_2025012459959.html
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