Shanghai launches first digital advertising park in Putuo – SHINE News

Shanghai’s first digital advertising industrial park in the downtown area has opened in Putuo District aimed at meeting the city’s ambition to become an “international digital advertising capital.”

After 10 months of preparations, the Digital Advertisement Zone Shanghai was unveiled in the Zhenru Subcenter of Putuo. The core area of the park is within Haina Town, a pilot zone for Shanghai’s digital transformation campaign.

Digital advertising refers to marketing to target audiences through digital platforms, including social media, email, search engines, mobile apps and websites.

E-commerce platforms, short videos and livestreaming, for instance, have become the most popular digital advertising forms among domestic customers.

The new park will help Putuo to attract the world’s leading companies in the digital advertising sectors with an optimized environment and full-chain services, especially in intellectual property rights, said Jiang Dongdong, Party secretary of Putuo.

The park,…

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The post Shanghai launches first digital advertising park in Putuo – SHINE News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/04/24/shanghai-launches-first-digital-advertising-park-in-putuo-shine-news_2023042443912.html

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