Seventy-Five Percent of Ecommerce Search Functionalities Underperform, Forcing Consumers to Leave Empty Handed – Business Wire
Klevu benchmarking report rates Vera Bradley Canada, Roolee, Pink Lily, and Perry Ellis highest among 78 North American ecommerce sites researched
HELSINKI & ATLANTA–(BUSINESS WIRE)–Seventy-five percent of ecommerce websites in North America are unable to convert shoppers due to their inability to “understand” natural language and thus, shoppers’ intent, according to Klevu’s new benchmarking report. Klevu, the Artificial Intelligence and Natural Language powered technology solution, found that three-quarters of the 78 retailers researched delivered zero or irrelevant results when presented with complex queries. Less than 10% of these retailers have the functionality to understand natural language and respond with products that were a precise match. Furthermore, more than half were unable to handle misspellings by shoppers, with 75% missing out on additional sales through relevant product recommendations.
“It’s clear that major retailers need to work harder to ensure that…
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source: https://news.oneseocompany.com/2022/03/24/seventy-five-percent-of-ecommerce-search-functionalities-underperform-forcing-consumers-to-leave-empty-handed-business-wire_2022032416683.html
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