Seventy-Eight Percent of UK Ecommerce Websites’ Search Engines Don’t Work — Leaving High-Intent Consumers Empty Handed – Business Wire
New Product Discovery benchmarking report from Klevu rates Grenson, Halfords, and Richer Sounds highest among 50 UK ecommerce sites researched
LONDON–(BUSINESS WIRE)–Seventy-eight percent of ecommerce websites in the UK are unable to convert shoppers due to their inability to “understand” natural language and thus, shoppers’ intent, according to Klevu’s new benchmarking report. Klevu, the Artificial Intelligence and Natural Language powered technology solution, found that over three-quarters of the 50 retailers researched delivered zero or irrelevant results when presented with conversational queries. Only 20% of retailers have the functionality to understand natural language and respond with products that were a precise match. Furthermore, a quarter were unable to handle misspellings by shoppers, with 75% missing out on additional sales through relevant product recommendations on category listing pages — a strategy that doubled click-through rates for Finnish homeware retailer,…
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source: https://news.oneseocompany.com/2022/05/26/seventy-eight-percent-of-uk-ecommerce-websites-search-engines-dont-work-leaving-high-intent-consumers-empty-handed-business-wire_2022052620593.html
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