Set Up Your Bing Business Listing

Bing Places for Business is a free online local business directory. Listed businesses appear on the top or right side of the Bing search results page. And contain information like address, contact details, and operating hours.

Your business listing can increase your brand’s online visibility through improved local searchrankings on Bing and Bing Maps.

Here’s how you can get your business in front of more eyes by setting up your Bing Places for Business account. And four tips on how to create a strong listing.

How To List Your Business on Microsoft Bing

Here’s how to list your business on Bing to make it more visible to the right searchers.

1. Create or Sign In to a Microsoft Account

Visit the Bing Places for Business website (bingplaces.com) and sign in to your Microsoft account by clicking “Existing user.”

If you don’t already have one or want to create a new account specifically for your business, click “New user” instead.

A prompt will ask you to choose an email address and password before you solve a quick CAPTCHA test.

Bing will then send you a verification code. Once you’ve confirmed your sign-up using that code, move on to the next step.

2. Claim or Create Your Business Listing

Bing offers two ways to create a business listing. You can either import details from an existing Google Business Profile listing or create a Bing Places for Business listing manually.

If you have an existing Google Business Profile, click the “Import from Google My Business now” button...