SEO vs SEM: Understanding the Differences – News Anyway

If you’re involved in digital marketing and own a business, it’s important to understand the difference between SEO vs SEM. Both are critical to successful online marketing, but they serve different purposes.

But, what is SEO? What is SEM? If you’re new to marketing, all of this sounds foreign. Well, you’re in luck.

In this article, we’ll break down the differences between both strategies and provide more insight into digital marketing. Read on to learn more!

What Is SEO?

SEO is short for search engine optimization. It’s the process of optimizing your website and its content to rank higher on search engine results pages (SERPs).

SEM, on the other hand, stands for search engine marketing. It’s the process of using paid advertising to improve your visibility in SERPs.

Both SEO and SEM are important components of a great online marketing strategy. However, they serve different purposes. SEO is focused on organic (or unpaid) traffic, while SEM is focused on paid traffic.

SEO is a…

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