SEO shortcuts gone wrong: How one site tanked – and what you can learn – Search Engine Land
AI has made it easier than ever to scale SEO fast – but with it comes high risk.
What happens when the party is over and short-term wins become long-term losses?
Recently, I worked with a site that had expanded aggressively using AI-powered programmatic.
It worked until it didn’t, resulting in a steep decline in rankings, which I doubt they will recover.
It’s not worth the fallout when the party is over. And, eventually, it will be.
Here are the lessons learned along the way and ways to approach things differently.
When the party ends
The risks of AI-driven content strategies aren’t always immediately apparent. In this case, the signs were there long before rankings collapsed.
This client came to us after reading my last article on the impact of the August 2024 Google core update.
Their results were declining rapidly, and they wanted us to audit the site to shed some light on why this might be happening.
The August 2023 core update first impacted the site, followed by even deeper…
The post SEO shortcuts gone wrong: How one site tanked – and what you can learn – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/03/seo-shortcuts-gone-wrong-how-one-site-tanked-and-what-you-can-learn-search-engine-land_2025030360295.html
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