SEO reality check: 13 hard-hitting truths you need to hear – Search Engine Land
SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their skillsets and embrace new technologies.
This article outlines 13 hard-hitting truths about modern SEO, revealing the realities every SEO professional needs to know to stay ahead.
These insights are intended to challenge your current approach, pushing you to rethink strategies that may no longer serve you.
1. Content-level SEO is not enough
Traditional content and website-level SEO tactics like page speed, keyword optimization and link building alone will no longer succeed. SEO now has three tiers:
- Content level.
- Content creator level.
- Website publisher level.
You must continue to work on traditional content-level SEO, but you will fail if you don’t upskill and apply all three tiers of modern SEO.
The who behind the content is now key. Optimizing the creator and publisher entities, including their E-E-A-T credibility and topical authority.
Dig deeper: How…
The post SEO reality check: 13 hard-hitting truths you need to hear – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/14/seo-reality-check-13-hard-hitting-truths-you-need-to-hear-search-engine-land_2024111459049.html
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