SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask – Search Engine Land
AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get rich quickly.” When everybody and their aunt push the next big thing, I try to be cautious and resist the initial hype.
After all, focusing on the fundamentals – optimizing your website, creating content and attracting links – still drives SEO results today.
But if you want to advance your game and get ahead of the competition, I’ll share SEO opportunities worth investing in this year.
SEO opportunities to seize in 2023
Instead of joining the AI bandwagon, I decided to take the “road less traveled” and look to Google’s own resources.
What did Google increasingly stress at the end of 2022 and early 2023? What shows up in Google results prominently and causes a bump in analytics without too many people hyping it?
Below are the things I have noticed.
1. Google’s new focus: Helpful content
The aftermath of the helpful content update (HCU)…
The post SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/03/02/seo-opportunities-in-2023-helpful-content-e-e-a-t-people-also-ask-search-engine-land_2023030241349.html
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