SEO for Law Firms: What is Answer Engine Optimization? – JD Supra
[author: Julie Lorson]
One of your goals is likely to improve the online visibility of your firm. If you’re already working on strategies like SEO, paid advertising, and social media, then you’ll want to add AEO to your arsenal. Here’s what legal marketers need to know about Answer Engine Optimization (AEO).
AEO: The Basics
Answer engine optimization is a method designed to help achieve more prominence in a search engine’s results by offering direct answers to a user’s inquiry. Most of the time, you’ll notice these sorts of answers in the form of carousels, snippets, packs, etc. What they all have in common is that they’re meant to deliver a better experience to users.
At its core, AEO is intended to save time while seeking an answer to a certain question. AEO can be used across a desktop, device, or by voice command. If you search using a specific question, the search engine wants to provide a succinct and direct answer as often as possible. That’s great because people want to…
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source: https://news.oneseocompany.com/2024/02/01/seo-for-law-firms-what-is-answer-engine-optimization-jd-supra_2024020153318.html
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