SEO Experts On Helpful Content: It’s Bigger Than You Think – Search Engine Journal
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This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months.
One of the most impactful developments last year was in the meaning of the word “helpful” from Google’s point of view.
Google employees were previously coy about whether and how the algorithms consider site-wide signals. This year’s helpful content updates were explicit: Google’s algorithms generate site-wide signals considered in ranking. It bases these signals on the helpfulness of your site.
Google’s documentation says:
“Any content—not just unhelpful content—on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere…
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source: https://news.oneseocompany.com/2024/02/12/seo-experts-on-helpful-content-its-bigger-than-you-think-search-engine-journal_2024021254204.html
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