SEO during website development and post-launch: Key considerations – Search Engine Land
Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines.
But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy.
“We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception.
They assume the initial setup was enough and rely on the content or social media team to handle the rest. However, this approach is similar to having a new lawn.
While it may look great initially, it will gradually lose its appeal without regular maintenance like mowing and fertilizing. Moreover, if your neighbor (i.e., a competitor) tends to their lawn properly, it will look even better.
This article breaks down some key steps during the website development (or replatform) phase and why the SEO process needs to be ongoing.
SEO during website development/redesign
Prior to building or redesigning your…
The post SEO during website development and post-launch: Key considerations – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/22/seo-during-website-development-and-post-launch-key-considerations-search-engine-land_2023062246535.html
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