SEO Being Used as a Propaganda Tool by China, Claims Study – Tech.co

The Chinese government is influencing search results for a number of keywords relating to topics like Covid-19 and the treatment of the country’s Uyghur Mulsim population, a new report has concluded.

Search Engine Optimization (SEO) is a common tool – and professional discipline – companies utilize to drive more traffic to their web pages, with many website builders now offering long lists of SEO features.

It’s hardly common to see SEO used for geopolitical gain. Considering Google’s reach, however, it’s entirely unsurprising that one of the world’s superpowers has seen it as an opportunity to disseminate information.

China’s Search Engine Soft Power

The study, conducted by the Brookings Institution and the Alliance for Securing Democracy, compiled 120 days’ worth of data from Google Search, Google News, Bing Search, Bing News, and YouTube.

It focused on search terms relating to Covid-19 and the Xinjiang region of China, both points of geopolitical contention for Xi Jinping’s…

Read Full Story: https://tech.co/news/seo-propaganda-tool-china-study

The post SEO Being Used as a Propaganda Tool by China, Claims Study – Tech.co first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/30/seo-being-used-as-a-propaganda-tool-by-china-claims-study-techco_2022053020819.html

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