SEO and the future world without cookies – Search Engine Land

As the end of cookie tracking nears, other marketing channels are changing the way they do performance measurement. SEO needs to follow suit.

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter.

SEO has been dealing with the lack of cookie tracking since its existence.

So does the cookie’s demise actually matter?

Well, my friends, I’m here to tell you two things.

The good news: this change means something and there’s an opportunity.

The bad news: it’s not going to be easy.

It takes some smart chops to get done, plus considerable resources you’re not likely to get sitting over there in the SEO corner of the office (remote, of course).

What’s the situation?

Legislation, such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are tightening up how advertisers can use to track users.

I think the claim behind this initiative – that consumers want more…

Read Full Story: https://searchengineland.com/seo-future-world-without-cookies-387079

The post SEO and the future world without cookies – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/12/seo-and-the-future-world-without-cookies-search-engine-land_2022081226970.html

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