SEO and Old Content – Practical Ecommerce

Is deleting old content good for organic search rankings? Google’s SearchLiason, Danny Sullivan, recently addressed that question on his Twitter account, stating old content is not harmful and possibly helpful:

Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too.

He linked the tweet to a Google Search Central post, “Creating helpful, reliable, people-first content.”

Click image to enlarge.

Sullivan’s tweet likely responded to published reports that CNET, the news and reviews site, had deleted thousands of old articles to rank better in Google. CNET staff said the company focused on search engine optimization when deciding which posts to remove, evaluating “the age and length of the story, traffic to the article, and how frequently Google crawls the page.”

A lengthy discussion on Twitter and elsewhere followed with answers from Sullivan…

Read Full Story: https://news.google.com/rss/articles/CBMiNmh0dHBzOi8vd3d3LnByYWN0aWNhbGVjb21tZXJjZS5jb20vc2VvLWFuZC1vbGQtY29udGVudNIBAA?oc=5

The post SEO and Old Content – Practical Ecommerce first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/08/17/seo-and-old-content-practical-ecommerce_2023081749070.html

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