SEO and AI generated content

The big topic for SEO right now Chat is GPT and how to use AI to generate content. We’ve been saying “content is king” for a few years now, but now we have to include a caveat: the right type of content is king.

There are hundreds of uses for Chat GPT and OpenAI – title tags, on-page content, meta descriptions, marketing emails, chatbots, etc. Basically, any text can be automated to a certain extent.

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Google’s official guidelines

Officially, this is a big no from Google. It’s generally considered spam, but the latest evolutions of AI may be advancing faster than Google can keep up with in terms of flagging within its algorithm.

It was much easier to check in the past when auto-generated content could be seen a mile away. Thin content, bad spelling and grammar, and general nonsensical sentences were all the rage for link building 10+ years ago. However, if Google knows you are using auto-generated content, it may be flagged as spam.

However, what this means is up for interpretation. If you have a few articles that are AI generated, you’ll probably be fine and maybe just rank a few pages lower. If you use it on most of your site, you may run the risk of penalties or de-indexing all together.

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Of course, that assumes they can tell what AI is generated or not, and Google itself uses chat bots and other forms of AI, so that’s pretty hypocritical of them too!

How to check for AI content

The data and content of Open AI and Chat GPT are all stored, but with...