SEO Agency Software (What Do They Use?)

Here’s my selection of the software that SEO agencies use to get their work done and manage their teams successfully.

Accurate data is important for SEO agencies to make good decisions. As a result, every agency I’ve worked for over the past 10 years has had access to Ahrefs.

So when it comes to providing specific SEO services for clients, it mostly comes down to using the different Ahrefs tools.

Keyword research

Most agencies use Google Keyword Planner (GKP) or a tool like Ahrefs’ Keywords Explorer to do their keyword research.

GKP used to be considered the most accurate keyword tool because the data came from Google. These days, however, it’s probably nottrue.

Here’s why.

Firstly, GKP no longer shows exact search volumes—it only shows arange.

Whereas, Ahrefs gives a more definitive answer in terms of volume, which is more helpful for agencies planning an SEO campaign.

Secondly, Ahrefs CMO Tim Soulo’s GKP study suggested that GKP data is overestimated.

It’s why many agencies have switched to third-party tools like Ahrefs’ Keywords Explorer to do their keyword research.

Generally speaking, tools like this can provide a helpful representation of what’s happening in the search results.

Competitor analysis

Each agency has its methods for completing a competitor analysis. But there is one common denominator that most agencies will agree on—speed.

With multiple clients contacting you at all times during the working day, agency workers must understand a competitor’s SEO...