See Mattel’s ‘Weird Barbie’ Inspired by Kate McKinnon in ‘Barbie’ – Entrepreneur

Key Takeaways

• The new doll was inspired by Kate McKinnon’s Weird Barbie in the blockbuster movie.
• The “Barbie” movie has become the first film with a solo female director to hit $1 billion at the global box office.

Kids can now put down the scissors and markers thanks to Mattel‘s new “Weird Barbie.”

The toymaker released a limited-edition doll inspired by Kate McKinnon’s Weird Barbie character in the blockbuster Barbie movie, which pays homage to the Barbie dolls that have been subjected to DIY makeovers that went a little too far.

The doll features snipped hair and marker around her face ( just like McKinnon donned in Barbie) to “emulate a doll that’s been played with just a little too much,” Mattel states in the product’s description.

Related: ‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing

^{Courtesy of Mattel | Weird Barbie posed in the splits.}

In addition to its hot pink outfit and snakeskin pattern boots, the…

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