SearchGPT will force Google, and SEO, to innovate – VentureBeat

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OpenAI’s entrance into the search space with SearchGPT was both a surprise and something expected. And as generative AI continues to upend the world of search, the expectation is that Google’s decades-long hold on the space might change.

But search and search engine optimization (SEO) experts said Google won’t die. SearchGPT and Perplexity do represent a change for Google and for the search world in general: competition and the need to innovate.

Scott Gabdullin, CEO and founder of SEO and marketing company Authority Factors told VentureBeat that generative AI began pushing Google to try new things like its controversial AI Overview feature and SearchGPT will force Google to try new things.

“There’s competition now, and it’s always good for the industry when there is competition because that is where innovation takes place,” Gabdullin said. “The monopoly on…

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The post SearchGPT will force Google, and SEO, to innovate – VentureBeat first appeared on One SEO Company News.

source: https://news.oneseocompany.com/2024/07/30/searchgpt-will-force-google-and-seo-to-innovate-venturebeat_2024073057765.html

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