Search is changing, business model is evolving and so should … – ETBrandEquity
Lately, the introduction of ChatGPT and its expected integration into Bing search and Google’s Bard, followed by many more announcements, have triggered the conversation of the Future of Search. This makes marketers wonder about the changing nature of Search, search engine ranking and the decades-old tradition of SEO.
There are many articles on how ChatGPT assists in better page ranking on Search engines by providing the relevant keywords, the right text, and context, while on the other end, these AI-based solutions are touted as SEO killers. The world has seen many technological innovations and advancements that have proven to gather popularity among users at the cost of cannibalizing the then-conventional systems, from the introduction of ATMs in banking systems for withdrawing money to handheld mobiles replacing the landline telephones and also the introduction of taxi-hailing service through apps.
The majority of these services addressed an existing customer pain point with…
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source: https://news.oneseocompany.com/2023/03/16/search-is-changing-business-model-is-evolving-and-so-should-etbrandequity_2023031642145.html
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