Search for EVs on iVendi platform double in six months – Motor Trader
Online car searches on its platform that specify “electric” as a fuel type have almost doubled in the last six months, said iVendi.
In December, 32% of searches made by potential buyers using the motor retail technology specialist’s “natural language” technology included the term but by May, this had reached 61%.
Rob Severs, senior VP of product and insight at iVendi, said: “Relatively few of the natural language searches we see include a fuel preference but where they do, electric is now by far the most popular and has grown massively in recent months.
“Interestingly, while there is some correlation between the price of power and searches at some times, at others there is little or none. Searches increased markedly when electricity prices started to fall in March but kept rising when the electricity price cap was removed.”
Severs said that the significance of the data should not be overstated but that it probably was a strong indication of growing interest in electric vehicles…
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source: https://news.oneseocompany.com/2023/06/20/search-for-evs-on-ivendi-platform-double-in-six-months-motor-trader_2023062046357.html
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