July 10, 2023  SEONews

Search engines and social media can forecast disease outbreaks – Medical Xpress

Internet search engine queries and social media data can be early warning signals, creating a real-time surveillance system for disease forecasting, says a recent University of Waterloo study.

Using the example of COVID-19, researchers found there was an association between the disease’s prevalence and search engine queries and social media posts. The study, “Digital Disease Surveillance for Emerging Infectious Diseases: An Early Warning System Using the Internet and Social Media Data for COVID-19 Forecasting in Canada,” was published in the Ebook Series Studies in Health Technology and Informatics.

“The general public tends to use internet searches and social media for health information, and especially so during global epidemics,” said Dr. Yang (Rena) Yang, a postdoctoral research fellow in the School of Public Health Sciences at Waterloo. “These behavior patterns can be used by public health authorities to develop a real-time surveillance system to flag when diseases are spiking…

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